Archive for December, 2007

New Client Blog Stands Alone

Friday, December 28th, 2007

I just created a new WordPress blog for an old friend who, for obvious reasons, would like to remain anonymous. The Blog will be a series of Bible commentaries based on the essay Satan Wrote the Bible. So, I was creating a blog with a cynical approach to religion. I’ve done that before with Questions for Christians.

This time, it’s more of a chance for the author to state his views on this controversial subject matter in an organized and easy to read way. So, I went with a very clean theme, and used all the widgets and other tools available with the new WordPress open source blogging software.  The result is a very organized, easily spidered site that should do well in the search engine results pages.

Because the search engines will probably be the source of most of the traffic for this site, the organization, clean code, and blogging capabilities (for continuous fresh content) are the key to generating readers. I highly recommend WordPress for blogging if you want clean code that search engines love to spider.

Artistic Link Bait

Monday, December 17th, 2007

Anyone familiar with (white hat) SEO tactics has heard the term “link bait.” Essentially, it’s putting great content on the web in an effort to entice other webmasters to link to it. The beauty of link bait is that it actually helps people find the kind of content they’re looking for.

When I do link bait for a client, it usually involves pictures. For instance, these pictures of Haleakala National Park are a big draw for my Maui bed and breakfast client. Sometimes, it’s sound files, like with our Simpsons sounds site (which also includes Simpsons posters and Simpsons wallpaper).

My latest link bait comes from my latest client, the Hale Kilo I’a (house where you watch fish), a Kauai vacation rental beach house in Hawaii. The former owner of the house, Tambi Larsen, was an Academy Award winning art director who was also an artist. While living on Kauai, he drew over a hundred pictures of Kauai, which are being arranged into a book by the Kauai Historical Society. A few of these pictures are available for viewing (and linking to) at the web site for the Hale Kilo I’a.