Integrating an off-site blog with a site

My friend, Mort Mather, is an author, farmer, and philosopher. We met in the early nineties through the internet, when he asked me to publish his organic gardening articles at my organic gardening site. We finally met when I went to visit him in Maine, where he lives just down the road from my Grandfather’s place. Small world.

Mort recently had me build a web site about him. He wanted to include a blog. To make things easy, I told him we could just build a blog at blogger and make it match and inter-link with his site. Ease is just one reason, though. My main reason is, that from an SEO point of view, two sites are better than one. And, when you include the bonus PageRank you get from using blogger (what I call the piggy-back effect), it’s even better!

Today I just did a little updating, and blogger has added a lot of cool features I’ll be taking advantage of. There are automatic blog rolls, lists of followers, and an automatic feed link generator (I used to spend a lot of time doing all those feed links).

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