Archive for the ‘Hawaii Clients’ Category

When a New Blog Has Lots of Old Content

Wednesday, November 19th, 2008

I used to get higher search engine ranks for an organic coffee farmer in Kona, Hawaii. He sold the sustainable Kona coffee farm, and now, after two years of work, the new owner has hired me to handle the internet marketing for his web sites, and to help him sell his organic Kona gourmet coffee beans. When I heard the story of how they rehabilitated the farm south of Kona on the big island of Hawaii, I thought, wow, what a great blog that would make.

Turns out they kept a journal of the entire sustainable organic farm rejuvenation process, and now it is a blog. Mike uploaded his story onto the Blogger platform, and it looks pretty good. I’ve been debating how much I want to customize, as Mike’s the kind of guy who might want to tinker with the site someday, so I’ve left it in the out-of-the-box Blogger wrapper. What I’m most interested in is seeing how the Google Bot likes all that new content!

New Maui Hawaii Blog

Thursday, October 9th, 2008

One of my very first internet marketing clients has a new blog: Ho’okipa Aikane, or “home sharing friend.” Cherie Attix, owner and operator of the Hale Hookipa Inn, a Maui Hawaii Bed and Breakfast, has started blogging. She is an active member of the Maui community. A dedicated environmentalist, hiker, and small business woman who spent years converting her historic home into upcountry Maui’s coolest place to stay.

The Hookipa Inn is a short drive to Haleakala National Park or Hookipa Beach, and is centrally located on the island of Maui, making it the perfect place to stay on your Hawaiian vacation.

Cherie’s blog will feature her take on Hawaiian life and the Maui community in general. The grounds of the Hookipa Inn are all organic, featuring fresh tropical fruits and flowers!

Artistic Link Bait

Monday, December 17th, 2007

Anyone familiar with (white hat) SEO tactics has heard the term “link bait.” Essentially, it’s putting great content on the web in an effort to entice other webmasters to link to it. The beauty of link bait is that it actually helps people find the kind of content they’re looking for.

When I do link bait for a client, it usually involves pictures. For instance, these pictures of Haleakala National Park are a big draw for my Maui bed and breakfast client. Sometimes, it’s sound files, like with our Simpsons sounds site (which also includes Simpsons posters and Simpsons wallpaper).

My latest link bait comes from my latest client, the Hale Kilo I’a (house where you watch fish), a Kauai vacation rental beach house in Hawaii. The former owner of the house, Tambi Larsen, was an Academy Award winning art director who was also an artist. While living on Kauai, he drew over a hundred pictures of Kauai, which are being arranged into a book by the Kauai Historical Society. A few of these pictures are available for viewing (and linking to) at the web site for the Hale Kilo I’a.

The Power of Digging a Hawaii Beach Accommodation

Thursday, September 13th, 2007

I’m a bit of a late-comer to Digg. But I’m sold on the power of Digg to place pages in the top ten. While it’s not quite Wikipedia, mainly because it just compiles news and blog entries, rather than creating original content, it does have the potential to fill in cracks for small SEO guys like me who can’t compete with the big guys without help from, well, the big guys.Hawaii beach accommodation Kauai vacation rental house

When I finish a project, as I recently did on this Hawaii beach accommodation, I blog about it. The first place I usually blog is my personal blog, Backstage with Supak. After I blogged about the Hale Kilo I’a Kauai Beach House, I “dug” the blog post. That created a page entitled, “Digg – Hawaii beach accommodation” which now comes in 5th on a search for Hawaii beach accommodation.

Amazing. This little Digg page, with no Page Rank – a brand new page with no incoming links other than from within Digg itself, is ranking 5th, right between two PR5 sites from some big time names in Hawaii accommodations.

Now that’s the power of having a blog. Especially one that’s been around for a while, like mine. This shows that what you link to is often as important as what you get linked from. At least I think that’s what it means…

New Inter-island project should help all clients

Saturday, September 1st, 2007

Now, thanks to a new client who has a Hawaii beach accommodation on the northshore of Kauai, I will be linking my Maui clients with this Kauai client, and vice-versa. This kind of like-minded cross-linking is exactly what these clients need. While they are not in direct competition with each other, because they are on different Hawaiian Islands, they are all Hawaii sites, and especially Hawaii lodging sites.

These kind of opportunities give me a chance to see how these like minded links actually help. Nothing is more valuable. And then, when Hawaii Search gets back to accepting submissions, I’ll get to see the impact that that link has. This kind of one link at a time method for assessing the impact of individual links is a slow process, and worth the effort.