Archive for the ‘Internet Marketing’ Category

This Blog Will Be Assimilated

Thursday, February 26th, 2009

Resistance is futile. OK, not completly futile, but I will be doing most of my posting about this subject at our new blog, Internet Marketing and Organic SEO with Bald Mt. Press. This seo-blog.org site wiped out a bunch of my posts when it was taken over by Wordpress. I had another blog, about Blogging for Small Business, that was set up over at Bloglines, and a lot of info there got scrambled. While this is somewhat better than Bloglines, it’s still not what I was looking for as a blog to represent my business. This little site is like a training ground.

Now, I’m really happy with this new blog. Nice look. Very versatile. Starting clean allows me to put all the ideas I formed working here and at bloglines, and put them in a much more organized and optimized, format. I’ll still come in here and post occasionally, probably with cross-posts from there that are more SEO related. When the post over there is about blogging for small businesses, I’ll post it in the bloglines blog.

Thanks for reading.

Internet Marketing Starts with Higher Search Engine Ranks

Tuesday, January 13th, 2009

Internet Marketing is the blanket term for promoting your business through the internet. The first place to start your adventure in marketing your business through the web is to get higher search engine rankings for the search terms people actually use to search for you. Often called search engine optimization, or SEO, designing your site right is one of the key determining factors on how highly it ranks.

When I perform SEO for a site, I begin by researching the keywords used to search for your business. Using databases from many different search engines (but always concentrating on Google, which gets approximately 60% of all searches), I determine which are the best words to attempt to get higher rankings for based on how much those terms are searched for, balanced by the amount of competition for the term. Keyword decisions are extremely important, as going for terms that are extremely popular is extremely hard, and going for really easy terms won’t get much traffic.

Once we have the keywords figured out, I include them in the web site copy, which usually has to be rewritten to include the phrases in the right places and density. During this part of the process, if your budget allows it, I try to increase the functionality, navigation, and salesmanship of the site. What good is getting a lot of traffic if your site doesn’t convert those eyeballs into customers?

Finally, high search engine rankings come from authoritative links to your site from other sites. I control a lot of valuable “real estate” on the web. I write a lot of blog posts on multiple blogs, covering many subjects. I use social networking and social bookmark sites to drive traffic to my client’s sites. All of this exposure, and linking, increases the ranking of your site, because ultimately, two things matter most. The content of your site, and the links to it.

Search engine traffic is often just a small part of over-all traffic patterns, especially for more established sites. The longer your site is around, with me working on it on a monthly basis, the better the quality and quantity of links leading to your site. Eventually, those links will provide referral traffic to your site, and people will begin booking marking you, linking to your content from their pages, subscribing to your blogs, and generally helping you spread the word.

Contact me – scott@supak.com – for more information about how I can work with you to tailor an internet marketing plan for your business that works within your budget, and pays for itself as it goes. For more information on internet marketing and higher search engine ranks, visit Bald Mt. Press.