Archive for the ‘Uncategorized’ Category

Search Engine Marketing Basics

Friday, April 6th, 2007

Instead of making it just a post, I decided to make search engine marketing basics its own page. So, for a breakdown of the most important things for a successfully marketed web site, check out the Search Engine Marketing Basics page. You’ll find that you need a good looking site that’s well written using the important words you want to win for. You’ll find that you need content — lots of it. You’ll also find that your site needs to be written in code that search engines like, and it needs to be popular. You need links from all over the web pointing to your site, hopefully from high ranking sites.

Internet Marketing is the blanket term for promoting your business through the internet. The first place to start your adventure in marketing your business through the web is to get a well Web Design and also higher search engine rankings for the search terms people actually use to search for you, but when you come to the content writing it’s a tough and the boring task ever, while the internet marketers overcome that issue using the recommended content marketing tools e.g SEMrush, SEOMagnifier Paraphrase Tool to ease the work. Often called search engine optimization, or SEO, designing your site right is one of the key determining factors on how highly it ranks.

When I perform SEO for a site, I begin by researching the keywords used to search for your business using a text to mp3 converter online to reach disable customers. Using databases from many different search engines (but always concentrating on Google, which gets approximately 60% of all searches), I determine which are the best words to attempt to get higher rankings for based on how much those terms are searched for, balanced by the amount of competition for the term.

Once we have the keywords figured out, I include them in the web site copy, which usually has to be rewritten to include the phrases in the right places and density. During this part of the process, if your budget allows it, I try to increase the functionality, navigation, and salesmanship of the site or getting quality Local SEO Services┬ácan really make a difference to your bricks and mortar campaign. What good is getting a lot of traffic if your site doesn’t convert those eyeballs into customers?

Finally, high search engine rankings come from authoritative links to your site from other sites. I control a lot of valuable “real estate” on the web. I write a lot of blog posts on multiple blogs, covering many subjects. I use social networking and social bookmark sites to drive traffic to my client’s sites. All of this exposure, and linking, increases the ranking of your site, because ultimately, two things matter most. The content of your site, and the links to it. Keyword decisions are extremely important, as going for terms that are extremely popular is extremely hard, and going for really easy terms won’t get much traffic, for better results I usually get a lot of help from SEO hertfordshire when looking to improve my site traffic.

WTF? My Old SEO Blog Was Wiped!

Friday, April 6th, 2007

So, I used to have a whole bunch of posts here about search engine optimization. All kinds of free tips, advice, and various other things you can do to get higher search engine ranks for your web site.

And, whoosh! Gone. No warning email. Damn. All that work. Guess I’ll be doing a post on how to back up a blog…. Comments welcome on that one.

In the mean time, now that I’ve got this URL back in action, I’ll try to remember some of the topics I covered in the old blog, and slowly repost them all.