Posts Tagged ‘blogging’

How Does Blogging Help My Business?

Thursday, January 22nd, 2009

Blogging can help your business in many ways. Here’s a post that I put up at my bloglines blog, Supak Blogs for Small Business Blogs, just a few days ago. I started that blog a long time ago, before I had the kind of experience that I have now. So, I’m not always happy with the way things run over there. However, it is an extremely popular site, I’ve established some PageRank there, and I’d hate to abondon something that successful.

In the interest of organization, more exposure, and the constant creation of content (which is still king), I’ll just try to remember to post anything from there to here as well…

I like to think of blogging as a kind of automatic newsletter. It’s a very direct way for you to connect with your customers and your potential customers. Writing posts directly to people who might hire you is a way to show them that you are competent and professional. You can talk about all the reasons why they should hire you. You can link to the pages on your main site that support what you’re saying, or give more information. You can highlight particular customers and what they say about you (testimonials). You can link to sites that mention you, as a kind of pay-back.

The possibilities are limited only by your imagination and marketing skill.

From my point of view, as a search engine marketer, I see blogs as a gold mine of fresh content that Google, and other search engines, just love. If you write a few paragraphs a week, you’ve created 52 posts by the end of a year. That’s a lot of content, and a lot of keywords and phrases. These words and phrases, no matter how obscure, will eventually be searched for by someone, and your blog will show up on the search. If you’ve linked those words to your web site, that searcher might follow the link, and you’ve sent traffic to your site.

Plus, Google sees that link, and the text in it, and the site to which the link links is given higher relevance for that term. So, there’s this multiple whammy going on with your blog at the search marketing level. You’re providing content that shows up for search, but you’re also lending credence to every thing you link to. And, you’re expanding the search terms for which you appear in the results. The more content you have, the more search terms for which you will appear.

As your blog becomes an authority on a subject, people will subscribe to your “feed.” That means that every time you write something, it will show up in people’s “readers” – usually RSS, or feedburner.com. There are many brands of reader. The point is that when these people read what you, now a known authority on your subject, they will link to it from their own blogs. In this case, your content has become what is known as “link bait” and you will start attracting links to your posts. This causes google to see you as even more of an authority, thus improving your blog’s PageRank (PR, or google’s way of ranking pages on a scale of 1-10), which imparts more PR to everything the blog links to. So, you’ll be getting higher search engine ranks!

Furthermore, as people link to you, there are more pathways to your site, and your traffic will increase from referals as well as from searches.

So, what are you waiting for? Contact me and start blogging!

My Long Lost Blogs

Friday, October 24th, 2008

Now that I do this full time, I’ve been going back and reviving some of my old blogs. For example, I’ve always been an avid organic gardener. I had one of the first organic gardening web sites on earth. But things got busy for me in my old career, we got suburban, and my gardening consisted of an occasional trimming of the rose bushes and herbs.  My recent disability led us up here to upstate NY, near Cooperstown, to live more cheaply near relatives, where I managed to get in a fall garden of greens, onions, peas, and lettuce.

So, I started posting to the organic gardening blog again.  I had ignored that little blog, and yet it still has a PR 3. So I updated it with all the new blogger tools, and I’m out here in my other blogs linking to it again. With a little work, it could be brushed off and get much better search engine rankings. Maybe you have an old blogger blog, or any blog for that matter, that could be revived. Remember, content is king, and organized content is king of kings.